About me
I didn’t start in digital.
I started by designing spaces, materials, and things people move through.
That way of thinking stayed. Only the medium changed.
Today, I design products with the same intent
to make things feel natural, clear, and easy to move through.
My work sits between structure and instinct.
Understanding how something works, and how it feels.
I’m drawn to problems that aren’t fully defined yet
where the work is making sense of things before designing them.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey
My path hasn’t been linear.
It’s been shaped by different mediums, not titles.
Each one changed how I think, not just what I make.
Product Design Intern
Ownpath
Aug 2025 - Present
Product Design Intern
Ownpath
Aug 2025 - Present
Product Design Intern
Ownpath
Aug 2025 - Present
UX Design Trainee
Springboard
2024 - 2025
UX Design Trainee
Springboard
2024 - 2025
UX Design Trainee
Springboard
2024 - 2025
Sustainability Consultant
Clean Globe
2022 - 2024
Sustainability Consultant
Clean Globe
2022 - 2024
Sustainability Consultant
Clean Globe
2022 - 2024
Assistant Manager
JLL
2022
Assistant Manager
JLL
2022
Assistant Manager
JLL
2022
Founder & Creative Lead
Elaani
2020-2022
Founder & Creative Lead
Elaani
2020-2022
Founder & Creative Lead
Elaani
2020-2022
Design Consultant
Rubix
2018-2020
Design Consultant
Rubix
2018-2020
Design Consultant
Rubix
2018-2020
Graduate Engineer
Mott MacDonald
2016-2018
Graduate Engineer
Mott MacDonald
2016-2018
Graduate Engineer
Mott MacDonald
2016-2018
How I Make Sense of Things
Most of my work starts before anything is designed.
In understanding what’s already there, how it moves, how it’s experienced, and where it falls apart.
Design comes later, shaped by that understanding into something clearer, lighter, and easier to move through.
01.
Notice
Before designing anything, I try to understand what exists. Not just the product, but the behavior around it, What people are doing, What they’re avoiding, What feels forced. That usually tells me more than any framework
01.
Notice
Before designing anything, I try to understand what exists. Not just the product, but the behavior around it, What people are doing, What they’re avoiding, What feels forced. That usually tells me more than any framework
02.
Break It Down
This comes from engineering. I simplify the proble’sm until it’s clear. What essential, What’s noise and What’s actually causing friction. If I can’t explain it simply, I’m not ready to design it.
02.
Break It Down
This comes from engineering. I simplify the proble’sm until it’s clear. What essential, What’s noise and What’s actually causing friction. If I can’t explain it simply, I’m not ready to design it.
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
05.
Sharpen
Not opinions. Not assumptions. I look at how people actually respond, Where they hesitate, Where they move fast. And I adjust until it feels obvious
05.
Sharpen
Not opinions. Not assumptions. I look at how people actually respond, Where they hesitate, Where they move fast. And I adjust until it feels obvious
New release
Preview
About me
I didn’t start in digital.
I started by designing spaces, materials, and things people move through.
That way of thinking stayed. Only the medium changed.
Today, I design products with the same intent
to make things feel natural, clear, and easy to move through.
My work sits between structure and instinct.
Understanding how something works, and how it feels.
I’m drawn to problems that aren’t fully defined yet
where the work is making sense of things before designing them.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey
My path hasn’t been linear.
It’s been shaped by different mediums, not titles.
Each one changed how I think, not just what I make.
Product Design Intern
Ownpath
Aug 2025 - Present
Product Design Intern
Ownpath
Aug 2025 - Present
Product Design Intern
Ownpath
Aug 2025 - Present
UX Design Trainee
Springboard
2024 - 2025
UX Design Trainee
Springboard
2024 - 2025
UX Design Trainee
Springboard
2024 - 2025
Sustainability Consultant
Clean Globe
2022 - 2024
Sustainability Consultant
Clean Globe
2022 - 2024
Sustainability Consultant
Clean Globe
2022 - 2024
Assistant Manager
JLL
2022
Assistant Manager
JLL
2022
Assistant Manager
JLL
2022
Founder & Creative Lead
Elaani
2020-2022
Founder & Creative Lead
Elaani
2020-2022
Founder & Creative Lead
Elaani
2020-2022
Design Consultant
Rubix
2018-2020
Design Consultant
Rubix
2018-2020
Design Consultant
Rubix
2018-2020
Graduate Engineer
Mott MacDonald
2016-2018
Graduate Engineer
Mott MacDonald
2016-2018
Graduate Engineer
Mott MacDonald
2016-2018
How I Make Sense of Things
Most of my work starts before anything is designed.
In understanding what’s already there, how it moves, how it’s experienced, and where it falls apart.
Design comes later, shaped by that understanding into something clearer, lighter, and easier to move through.
01.
Notice
Before designing anything, I try to understand what exists. Not just the product, but the behavior around it, What people are doing, What they’re avoiding, What feels forced. That usually tells me more than any framework
01.
Notice
Before designing anything, I try to understand what exists. Not just the product, but the behavior around it, What people are doing, What they’re avoiding, What feels forced. That usually tells me more than any framework
02.
Break It Down
This comes from engineering. I simplify the proble’sm until it’s clear. What essential, What’s noise and What’s actually causing friction. If I can’t explain it simply, I’m not ready to design it.
02.
Break It Down
This comes from engineering. I simplify the proble’sm until it’s clear. What essential, What’s noise and What’s actually causing friction. If I can’t explain it simply, I’m not ready to design it.
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
05.
Sharpen
Not opinions. Not assumptions. I look at how people actually respond, Where they hesitate, Where they move fast. And I adjust until it feels obvious
05.
Sharpen
Not opinions. Not assumptions. I look at how people actually respond, Where they hesitate, Where they move fast. And I adjust until it feels obvious
New release
Preview
About me
I didn’t start in digital.
I started by designing spaces, materials, and things people move through.
That way of thinking stayed. Only the medium changed.
Today, I design products with the same intent
to make things feel natural, clear, and easy to move through.
My work sits between structure and instinct.
Understanding how something works, and how it feels.
I’m drawn to problems that aren’t fully defined yet
where the work is making sense of things before designing them.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Product & Experience Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Visual & Interface Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Brand & Visual Identity
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Cross-Disciplinary Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey
My path hasn’t been linear.
It’s been shaped by different mediums, not titles.
Each one changed how I think, not just what I make.
Product Design Intern
Ownpath
Aug 2025 - Present
Product Design Intern
Ownpath
Aug 2025 - Present
Product Design Intern
Ownpath
Aug 2025 - Present
UX Design Trainee
Springboard
2024 - 2025
UX Design Trainee
Springboard
2024 - 2025
UX Design Trainee
Springboard
2024 - 2025
Sustainability Consultant
Clean Globe
2022 - 2024
Sustainability Consultant
Clean Globe
2022 - 2024
Sustainability Consultant
Clean Globe
2022 - 2024
Assistant Manager
JLL
2022
Assistant Manager
JLL
2022
Assistant Manager
JLL
2022
Founder & Creative Lead
Elaani
2020-2022
Founder & Creative Lead
Elaani
2020-2022
Founder & Creative Lead
Elaani
2020-2022
Design Consultant
Rubix
2018-2020
Design Consultant
Rubix
2018-2020
Design Consultant
Rubix
2018-2020
Graduate Engineer
Mott MacDonald
2016-2018
Graduate Engineer
Mott MacDonald
2016-2018
Graduate Engineer
Mott MacDonald
2016-2018
How I Make Sense of Things
Most of my work starts before anything is designed.
In understanding what’s already there, how it moves, how it’s experienced, and where it falls apart.
Design comes later, shaped by that understanding into something clearer, lighter, and easier to move through.
01.
Notice
Before designing anything, I try to understand what exists. Not just the product, but the behavior around it, What people are doing, What they’re avoiding, What feels forced. That usually tells me more than any framework
01.
Notice
Before designing anything, I try to understand what exists. Not just the product, but the behavior around it, What people are doing, What they’re avoiding, What feels forced. That usually tells me more than any framework
02.
Break It Down
This comes from engineering. I simplify the proble’sm until it’s clear. What essential, What’s noise and What’s actually causing friction. If I can’t explain it simply, I’m not ready to design it.
02.
Break It Down
This comes from engineering. I simplify the proble’sm until it’s clear. What essential, What’s noise and What’s actually causing friction. If I can’t explain it simply, I’m not ready to design it.
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
03.
Build the flow
I don’t think in screens I think in flows, relationships, and movement How someone enters What they see first What makes them stay or leave
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
04.
Make it feel right
Not just usable, Not just functional, It has to feel natural. The kind of experience where people don’t stop to think, They just move through it
05.
Sharpen
Not opinions. Not assumptions. I look at how people actually respond, Where they hesitate, Where they move fast. And I adjust until it feels obvious
05.
Sharpen
Not opinions. Not assumptions. I look at how people actually respond, Where they hesitate, Where they move fast. And I adjust until it feels obvious
New release
Preview